![](https://static.wixstatic.com/media/0a3c06_5cd2d7c0651b49b892b14602522d7ea0~mv2_d_1920_1920_s_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/0a3c06_5cd2d7c0651b49b892b14602522d7ea0~mv2_d_1920_1920_s_2.webp)
![Ahh, What to Play With](https://static.wixstatic.com/media/0a3c06_5cd2d7c0651b49b892b14602522d7ea0~mv2_d_1920_1920_s_2.jpg/v1/fill/w_319,h_240,fp_0.50_0.50,q_90,enc_auto/0a3c06_5cd2d7c0651b49b892b14602522d7ea0~mv2_d_1920_1920_s_2.webp)
Ahh, What to Play With
With a continuing debate over physical and digital preference, I once again look at how it might all work...or not
![](https://static.wixstatic.com/media/0a3c06_6e2944a4bc6a49bbbe0e98deb53a1315~mv2_d_4272_2848_s_4_2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/0a3c06_6e2944a4bc6a49bbbe0e98deb53a1315~mv2_d_4272_2848_s_4_2.webp)
![Wait, Lego What?](https://static.wixstatic.com/media/0a3c06_6e2944a4bc6a49bbbe0e98deb53a1315~mv2_d_4272_2848_s_4_2.jpeg/v1/fill/w_319,h_240,fp_0.50_0.50,q_90,enc_auto/0a3c06_6e2944a4bc6a49bbbe0e98deb53a1315~mv2_d_4272_2848_s_4_2.webp)
Wait, Lego What?
Oh no, the sky is falling! Lego recently announced a 5% revenue decline from the first half 2016. How can that be? Lego is the darling of...
![](https://static.wixstatic.com/media/0a3c06_382373655b24411191239279f52ccc97~mv2_d_2800_1869_s_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/0a3c06_382373655b24411191239279f52ccc97~mv2_d_2800_1869_s_2.webp)
![Here, watch this...](https://static.wixstatic.com/media/0a3c06_382373655b24411191239279f52ccc97~mv2_d_2800_1869_s_2.jpg/v1/fill/w_319,h_240,fp_0.50_0.50,q_90,enc_auto/0a3c06_382373655b24411191239279f52ccc97~mv2_d_2800_1869_s_2.webp)
Here, watch this...
"I want to be an Astronaut." "I want to be a Ballerina." "I want to be a Fire Rescuer." Wrong! It seems as if the traditional aspirations...
![](https://static.wixstatic.com/media/0a3c06_f09785b39b2f4094bf184f5a411f53c4~mv2_d_2800_1869_s_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/0a3c06_f09785b39b2f4094bf184f5a411f53c4~mv2_d_2800_1869_s_2.webp)
![Wait, I'm confused...](https://static.wixstatic.com/media/0a3c06_f09785b39b2f4094bf184f5a411f53c4~mv2_d_2800_1869_s_2.jpg/v1/fill/w_319,h_240,fp_0.50_0.50,q_90,enc_auto/0a3c06_f09785b39b2f4094bf184f5a411f53c4~mv2_d_2800_1869_s_2.webp)
Wait, I'm confused...
So, spinners huh? What happened to all the talk about screen toys and the demise of the traditional toy business? Well, you see it's the...
![](https://static.wixstatic.com/media/0a3c06_ee336e6ab541463684bcea15ea7d9472~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/0a3c06_ee336e6ab541463684bcea15ea7d9472~mv2.webp)
![So, what's a toy these days?](https://static.wixstatic.com/media/0a3c06_ee336e6ab541463684bcea15ea7d9472~mv2.jpg/v1/fill/w_319,h_240,fp_0.50_0.50,q_90,enc_auto/0a3c06_ee336e6ab541463684bcea15ea7d9472~mv2.webp)
So, what's a toy these days?
"Doom and gloom"; analysts love writing about the demise of the Toy Industry. They like to proclaim their expertise knows that the...